IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.
Better just got better.
With rapid charge and two consecutive uses, in a fresh new color.
Our IQOS Family
The compact style of IQOS now provides two consecutive uses without any holder rechaarge.
IQOS 3 MULTI is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge.
Classic, intuitive and user-friendly.
IQOS science and technology
Every element counts
Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ commitment that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.
Make it yours.
Customize your IQOS with our new limited Prism Collection accessories.
HEETS, real tobacco to be heated with 7 different taste variants.
Designing a smoke-free future.
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to a new alternative.