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PMI offers a variety of quality, scientifically substantiated smoke-free products that are much better choices than continued smoking. For smokers who would otherwise continue smoking, our goal is to offer smoke-free alternatives that have the potential to reduce the risk of developing smoking-related diseases as compared to continued smoking. We design these products to be appealing to current adult smokers so that they can fully switch.
Use of tobacco sticks
• Never use IQOSTM or lilTM with conventional cigarettes or similar products as this may cause injury.
• Never modify or add any substance to HEETSTM, TEREATM or FiitzTM tobacco sticks as serious injury may result.
Before using the product, all Warnings and Safety Instructions must be read. These contain important safety information about its use
Warnings and Safety Instructions for the IQOS 2.4+TMIQOSTMand lil SOLIDTM2.0 equipment, including devices, contain a lithium-ion battery. This battery is a consumable component that degrades with use and age. This is a natural process common to all Li-ion rechargeable batteries. As the battery ages, the active ingredients within the battery become less able to retain energy, resulting in a permanent decrease in the battery's maximum capacity and usable energy. In addition, the active ingredients become less effective in providing energy, resulting in a decrease in the battery's ability to provide enough energy for the electronic device's components to function. As a result, the duration of the experience may seem shorter, the number of puffs or uses on a full charge may seem less, the second consecutive use may be shorter or not at all. At the same time, some equipment features such as Auto Start or double tap on the IQOS ILUMATMdevice may not work.
A battery is a chemical system that requires certain temperature ranges during charging and discharging to function optimally and minimize capacity degradation over its lifetime. Although the equipment has a specific operating range within which it will operate, operating at the extremes of this range will degrade the battery more quickly. The equipment has custom software to control charging parameters to maximize its lifespan. These algorithms can support battery life longevity but cannot fully mitigate the normal aging mechanisms of lithium batteries. The oscillation between high and low temperature of the equipment will accelerate the natural degradation of the battery. Even when unused, batteries contain chemical systems that can degrade over time. To slow down the battery degradation process, we recommend charging the device within the recommended temperature zone, not keeping it discharged for long periods of time and using the charging cables and power adapters that come with the device as per the usage guides.
Find out more important information here.
You can find more information about IQOS products on the website or at other points of contact with the following sources:
IQOS leaves significantly less stains on teeth than conventional cigarettes.
Important information: If teeth are already stained, switching to IQOS will not invert the color of those stains.
*Source: Non-clinical laboratory study carried out in Switzerland with IQOS aerosol on human teeth and the most used dental compounds. Unlike real world conditions, the teeth were not exposed to other staining substances that could influence the results.
No smoke, less smell*. IQOS has a significantly less air impact around you than cigarettes.
*Source: PMI study performed under ISO standards simulating real world scenarios and based on threshold limits established by existing air quality guidelines, when used in a context where regulatory standards for adequate ventilation are respected.
IQOS emits 95% less harmful chemical constituents compared to cigarettes*.
Important information: It does not necessarily equate to a 95% risk reduction. IQOS is not risk free.
*“Less 95%“ represents the average levels of reduction of a set of harmful chemical constituents (excluding nicotine) compared to smoking a reference cigarette. See Important Information at IQOS.com/en
IQOS emits, on average, 95% lower levels of harmful chemical constituents compared to cigarettes.*
Important information: It does not necessarily equate to a 95% risk reduction. IQOS is not risk free.
*reduction of levels of a set of harmful chemical constituents (excluding nicotine) compared to smoke from a reference cigarette.
IQOS emits significantly lower levels of harmful chemical constituents compared to cigarettes*
Important information: IQOS is not risk-free.
*reduction of levels of a set of harmful chemical constituents (excluding nicotine) compared to smoke from a reference cigarette. See Important Information at IQOS.com/en
IQOS emits, on average, 95% lower levels of harmful chemical constituents compared to cigarettes*. Based on the scientific evidence available to date, switching completely to IQOS is a better alternative than continuing to smoke.
Important information: IQOS is not risk free.
*average reduction in levels of a set of harmful chemical constituents (excluding nicotine) compared to smoke from a reference cigarette. It does not necessarily equate to a 95% risk reduction.
CIGARETTES PRODUCE TAR - IQOS DOES NOT
Tar is the residue left by the smoke produced by the combustion of the cigarette. IQOS ILUMA does not produce tar because it heats the tobacco instead of burning it. It produces a fundamentally different aerosol than tar and contains significantly lower levels of harmful chemical constituents.*
Important information: The absence of tar does not mean that IQOS is risk free. IQOS ILUMA contains nicotine, which creates addiction.
*Average reductions in levels of a range of harmful chemical constituents (excluding nicotine) compared to cigarette smoke.
CIGARETTES PRODUCE HIGH LEVELS OF CARBON MONOXIDE - IQOS NOT
Cigarettes burn tobacco, which produces high levels of carbon monoxide.
IQOS ILUMA does not burn tobacco, so it produces, on average, 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemical constituents compared to cigarettes.*
Important information: Not a 98% reduction in risk. Carbon monoxide is just one of the many harmful chemical constituents present in cigarette smoke. IQOS is not risk-free and contains nicotine, an addictive substance.
*We measure levels of some priority harmful chemical constituents for reporting to reputable public health organizations and these are reduced by an average of 95% compared to cigarette smoke (excluding nicotine).
IQOS ILUMA produces less odor than conventional cigarettes.*
*Studies conducted in Italy and Japan with a total of 674 IQOS users who previously smoked cigarettes from November 2020 to March 2021.
IQOS ILUMA leaves a less persistent smell in the air than cigarettes.*
*Studies conducted in Italy and Japan with a total of 674 IQOS users who previously smoked cigarettes from November 2020 to March 2021.
No smoke, less smell*. IQOS ILUMA has a significantly less impact on the air around you than cigarettes.
Important information: IQOS is not risk-free.
*Studies conducted in Italy and Japan with a total of 674 IQOS users who previously smoked cigarettes from November 2020 to March 2021.
IQOS ILUMA leaves significantly less stains on teeth than conventional cigarettes.
*Source: Non-clinical laboratory study carried out in Switzerland with IQOS aerosol on human teeth and the most commonly used dental compounds. Unlike real world conditions, the teeth were not exposed to other staining substances that could influence the results.
No smoke, less smell*. IQOS ILUMA has a significantly less impact on the air around you than cigarettes.
*Source: PMI study performed under ISO standards simulating real world scenarios and based on threshold limits established by existing air quality guidelines, when used in a context where regulatory standards for adequate ventilation are respected.
No smoke, less smell*. IQOS ILUMA has a significantly less impact on the air around you than cigarettes.
* Studies conducted in Italy and Japan with a total of 674 IQOS users who previously smoked cigarettes from November 2020 to March 2021.
IQOS ILUMA emits 95% less harmful chemical constituents compared to cigarettes*.
Important information: It does not necessarily equate to a 95% risk reduction. IQOS ILUMA is not risk free.
*“Less 95%“ represents the average levels of reduction of a set of harmful chemical constituents (excluding nicotine) compared to smoking a reference cigarette. See Important Information at IQOS.com/en
IQOS ILUMA emits, on average, 95% lower levels of harmful chemical constituents compared to cigarettes.*
Important information: It does not necessarily equate to a 95% risk reduction. IQOS ILUMA is not risk free.
*reduction of levels of a set of harmful chemical constituents (excluding nicotine) compared to smoke from a reference cigarette.
IQOS ILUMA emits significantly lower levels of harmful chemical constituents compared to cigarettes*
Important information: IQOS ILUMA is not risk-free.
*reduction of levels of a set of harmful chemical constituents (excluding nicotine) compared to smoke from a reference cigarette. See Important Information at IQOS.com/en
IQOS ILUMA emits, on average, 95% lower levels of harmful chemical constituents compared to cigarettes.* Based on the scientific evidence available to date, switching completely to IQOS ILUMA is a better alternative than continuing to smoke. Important information: IQOS ILUMA is not risk free.
*average reduction in levels of a set of harmful chemical constituents (excluding nicotine) compared to smoke from a reference cigarette. It does not necessarily equate to a 95% risk reduction.
CIGARETTES PRODUCE TAR - IQOS ILUMA NO
Tar is the residue left by the smoke produced by the combustion of the cigarette. IQOS ILUMA does not produce tar because it heats the tobacco instead of burning it. It produces a fundamentally different aerosol than tar and contains significantly lower levels of harmful chemical constituents.*
Important information: The absence of tar does not mean that IQOS is risk free. IQOS ILUMA contains nicotine, which creates addiction.
*Average reductions in levels of a range of harmful chemical constituents (excluding nicotine) compared to cigarette smoke.
CIGARETTES PRODUCE HIGH LEVELS OF CARBON MONOXIDE - IQOS ILUMA NO
Cigarettes burn tobacco, which produces high levels of carbon monoxide.
IQOS ILUMA does not burn tobacco, so it produces, on average, 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemical constituents compared to cigarettes.*
Important information: Not a 98% reduction in risk. Carbon monoxide is just one of the many harmful chemical constituents present in cigarette smoke. IQOS is not risk-free and contains nicotine, an addictive substance.
*We measure levels of some priority harmful chemical constituents for reporting to reputable public health organizations and these are reduced by an average of 95% compared to cigarette smoke (excluding nicotine).
IQOS leaves significantly less stains on teeth* than conventional cigarettes.
Important information: If teeth are already stained, switching to IQOS ILUMA will not invert the color of these stains.
*Source: Non-clinical laboratory study carried out in Switzerland with IQOS aerosol on human teeth and the most commonly used dental compounds. Unlike real world conditions, the teeth were not exposed to other staining substances that could influence the results.
IQOS produces less odor than conventional cigarettes.*
*Source: Study conducted in multiple markets since 2014 for IQOS with HeetsTM and in Ukraine with 405 legal-age smokers, heated tobacco users or e-cigarette users.
IQOS leaves a less persistent smell in the air than cigarettes.*
*Source: Study conducted in multiple markets since 2014 for IQOS with HeetsTM and in Ukraine with 596 legal-age smokers, heated tobacco users or e-cigarette users.
IQOS emits, on average, 95% lower levels of harmful chemical constituents compared to cigarettes.*
Important information: It does not necessarily equate to a 95% risk reduction. IQOS ILUMA is not risk-free.
*“Less 95%“ represents the average levels of reduction of a set of harmful chemical constituents (excluding nicotine) compared to smoking a reference cigarette. See Important Information at IQOS.com/en
You can find more information about lil products on the website or at other points of contact with the following sources:
Lil SOLIDTM 2.0 emits significantly lower levels of harmful chemical constituents compared to cigarettes*
Important information: lil SOLIDTM 2.0 is not risk free.
*reduction of levels of a set of harmful chemical constituents (excluding nicotine) compared to smoke from a reference cigarette. See Important Information at IQOS.com/en
Lil SOLIDTM 2.0 emits, on average, 95% lower levels of harmful chemical constituents compared to cigarettes. *
Important information: It does not necessarily equate to a 95% risk reduction. Lil SOLIDTM 2.0 is not risk free.
*Reduced levels of a range of harmful chemical constituents (excluding nicotine) compared to smoke from a reference cigarette.
