This changes everything
Backed by science and our HeatControl™ Technology, IQOS heats tobacco rather than burning it - giving you true tobacco taste with benefits that traditional smoking just can’t deliver; no cigarette smell, no ash and no smoke.
IQOS 3 is heating up
Our best IQOS ever has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus™ System - redefined protection and reliability for your IQOS.Discover IQOS 3
The IQOS 3: tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI, that allows 10 back-to-back experiences without needing to charge.DISCOVER IQOS 3 MULTI
Benefits of IQOS
A new experience with real tobacco
IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is an alternative to smoking cigarettes.
See the available range of IQOS products
Faster, tougher, better. Contemporary design, improved functionality, wide range of customization options.
IQOS 3 MULTI is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge.
ﬀ 2.4 PLUS
Classic, intuitive and user-friendly.
IQOS science and technology
Every element counts
Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ commitment that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.
Customize your IQOS with a variety of design combinations
HEETS, real tobacco to be heated with 6 different taste variants
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives