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IQOS. An alternative to cigarettes
IQOS is an alternative to smoking cigarettes that has real tobacco, free from fire, ash and smoke.
No fire.
No tar.
Less carbon monoxide.
The absence of combustion does not mean that IQOS is risk free. IQOS provides nicotine, which is addictive.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. See important information.
lil SOLID 2.0
It's Simple
Simple. An all-in-one heated tobacco device that uses a pin to heat tobacco from the inside. No ash, no fire and no cigarette smell.
Designed to be used with Fiitz tobacco sticks.
Explore our porfolio
Compare heated tobacco devices.
IQOS ILUMA PRIME
New technology without blade. New premium design.
IQOS ILUMA
New technology without blade. Same design.
IQOS ILUMA ONE
New technology without blade. Compact design.
lil SOLID Ez
Heating through a pin technology.
IQOS ILUMA acessories
The widest range of acessories ever to personalize and protect your device.
Discover accessories
Building a smoke-free future
From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.