Learn more about IQOS
An alternative to cigarettes.
IQOS does not produce tar because it does not burn tobacco.
IQOS generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine, which is addictive.
* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
IQOS doesn't burn because it heats the tobacco.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS an alternative to continued smoking.
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine, which is addictive.
IQOS produces less carbon monoxide because it does not burn the tobacco.
IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine, which is addictive.
IQOS Aerosol vs Cigarette Smoke
We’ve created a machine to show the significant differences between smoke produced by burning tobacco in a cigarette compared to the tobacco vapor generated when tobacco is heated in IQOS.
Next level innovation.
Our newest heated tobacco devices are packed with breakthrough induction technology for next level sensorial pleasure.
IQOS ILUMA is designed to be used exclusively with TEREA™ sticks.
Switching from cigarettes to IQOS
IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.comLess smell than cigarettes.
IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
IMPORTANT INFORMATION: IQOS is not risk-free.