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Learn more about IQOS
An alternative to cigarettes.
IQOS does not produce tar because it does not burn tobacco.
IQOS generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine, which is addictive.
* Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
IQOS doesn't burn because it heats the tobacco.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS an alternative to continued smoking.
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine, which is addictive.
IQOS produces less carbon monoxide because it does not burn the tobacco.
IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.
IMPORTANT INFORMATION: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine, which is addictive.
Next level innovation.
Our newest heated tobacco devices are packed with breakthrough induction technology for next level sensorial pleasure.
IQOS ILUMA's innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from within stick for an altogether cleaner and more consistent sessions .
IQOS ILUMA is designed to be used exclusively with TEREA™ sticks.
IQOS ILUMA is designed to be used exclusively with TEREA™ sticks.
Switching from cigarettes to IQOS
IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.
* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com
Less smell than cigarettes.
IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.
IMPORTANT INFORMATION: IQOS is not risk-free.
myIQOS exclusive
services
Get access to the services we have developed for IQOS users through the myIQOS platform.
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