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IQOS ILUMA - New generation technology
A range of cutting-edge heat-not-burn devices.
![An IQOS ILUMA PRIME Holder and Pocket Charger.](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/technology/IQOS_ILUMA_Technology_ContentBlock_Benefits_3Images_Grid1_Default_Global_Desktop_Standard.jpg)
New technology
The new IQOS ILUMA technology provides a cleaner and more consistent user experience.
The new IQOS ILUMA SMARTCORE INDUCTION SYSTEM™ has no blade which makes it easier to insert the tobacco stick. The metal element heats the tobacco from the inside using induction. Tobacco is heated rather than burned.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this cause damage to your device.
![An IQOS ILUMA PRIME Holder and Pocket Charger.](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/technology/IQOS_ILUMA_Technology_ContentBlock_Benefits_3Images_Grid2_Default_Global_Desktop_Standard.jpg)
![An IQOS ILUMA Holder.](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/technology/IQOS_ILUMA_Technology_ContentBlock_Benefits_3Images_Grid3_Default_Global_Desktop_Standard.jpg)
Next level technology.
![An IQOS ILUMA Holder.](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/technology/IQOS_ILUMA_Technology_ContentBlock_Video_Default_Default_Global_Desktop_Standard.jpg?d=0)
![Levia](https://d5nohihqdh60l.cloudfront.net/images/Levia/Discover Iluma/IQOS_LEVIA_LEVIAC23_DCE2-DISC-ILUMA-TILE9-GRID1-G-D_WEB_EN-OC_desktop.jpg?d=0)
FULL FLAVOUR
An alternative path of unlimited flavor under the name LEVIA. Zero tobacco sticks exclusively developed for IQOS ILUMA that offer a full flavor user experience.
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![A jade green IQOS ILUMA PRIME device.](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/technology/IQOS_NovaTecnologiaTabacoAquecido.png?d=0)
IQOS ILUMA PRIME New
Next level forward.
Innovative bladeless technology.
New premium design.
![An IQOS ILUMA Holder and Pocket Charger.](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/technology/IQOS_ILUMA_Technology_Promo_ProductCards_ImageRight_Default_Global_Desktop_Standard.jpg?d=0)
![An IQOS ILUMA ONE device.](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/technology/IQOS_ILUMA_Technology_Promo_ProductCards_ImageLeft_Default_Grid2_Global_Desktop_Standard.jpg?d=0)