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Discover IQOS.
![An Obsidian Black IQOS ILUMA PRIME Holder and a matching full wrap.](https://d5nohihqdh60l.cloudfront.net/images/ILUMA_REVAMP/Pages/05DescobrirIQOS/DescobrirIQOS_1440X648.png?d=0)
Advanced smoke free alternatives
We have the mission to replace conventional cigarette smoking with smoke-free alternatives for all adults who would otherwise continue to smoke.
![A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.](https://d5nohihqdh60l.cloudfront.net/images/ILUMA_REVAMP/Pages/05DescobrirIQOS/DescobrirIQOS_527x704.png)
![A Jade Green IQOS ILUMA PRIME Pocket Charger.](https://d5nohihqdh60l.cloudfront.net/images/ILUMA_REVAMP/Pages/05DescobrirIQOS/DescobrirIQOS2_448x336.jpg)
![A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.](https://d5nohihqdh60l.cloudfront.net/images/ILUMA_REVAMP/Pages/05DescobrirIQOS/DescobrirIQOS3_528x528.jpg)
![White IQOS heat not burn holder and charger](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/discover-iqos/Discover_IQOS_Timeline_Grid1_ProductNoConsumables_Desktop_Standard.png)
![White IQOS heat not burn holder and charger](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/discover-iqos/Discover_IQOS_Timeline_Grid4_ProductNoConsumables_Desktop_Standard.png)
![Hand illustrating IQOS devices](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/discover-iqos/Discover_IQOS_Timeline_Grid5_ProductNoConsumables_Desktop_Standard.png)
![PMI building interior](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/discover-iqos/Discover_IQOS_Timeline_Grid6_ProductNoConsumables_Desktop_Standard.png)
![PMI building exterior](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/discover-iqos/NBW_Discover_HeatNotBurn_Timeline_Grid5_ProductNoHeets_Desktop_Standard.png)
![PMI building exterior](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/discover-iqos/NBW_Discover_HeatNotBurn_Timeline_Grid6_ProductNoHeets_Desktop_Standard@2x.png)
![HEETS stick in cross section](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/discover-iqos/NBW_Discover_HeatNotBurn_Timeline_Grid7_ProductNoHeets_Desktop_Standard@2x.png)
The IQOS ILUMA series is launched with the SMARTCORE INDUCTION SYSTEM™. Tobacco is heated rather than burned with no blade.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this cause damage to your device.
IQOS 3 and IQOS 3 MULTI are now sold in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
A smoke free alternative
IQOS is an alternative to cigarettes, without fire or ash. A user experience with real tobacco.
Science meets technology.
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.
![](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/discover-iqos/Discover_IQOS_Technology_Feature_ProductNoConsumables_Desktop_Standard.png)
An alternative to cigarettes
An alternative
to cigarettes
Contacts
We are available to help you through various channels.
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