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This website contains information about our smoke-free products and we need your age to make sure that you are an adult who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

Discover IQOS.

An Obsidian Black IQOS ILUMA PRIME Holder and a matching full wrap.

Advanced smoke free alternatives

We have the mission to replace conventional cigarette smoking with smoke-free alternatives for all adults who would otherwise continue to smoke.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
IQOS heats tobacco instead of burning it. It is an alternative for all adult smokers who want to switch to a smoke-free user experience.
IQOS is an alternative to cigarettes, without fire or ash. A user experience with real tobacco.
A Jade Green IQOS ILUMA PRIME Pocket Charger.
A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
White IQOS heat not burn holder and charger White IQOS heat not burn holder and charger Hand illustrating IQOS devices PMI building interior PMI building exterior PMI building exterior HEETS stick in cross section
Our journey

The IQOS ILUMA series is launched with the SMARTCORE INDUCTION SYSTEM™. Tobacco is heated rather than burned with no blade.


IQOS 3 and IQOS 3 MULTI are now sold in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.


IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.


PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.


PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.


Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.


While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.

Science meets technology.

IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.

Explore IQOS science

An alternative to cigarettes

An alternative
to cigarettes

Brilliant gold IQOS 3 DUO on a leather bound notebook next to sunglasses

Heated tobacco

Discover all about IQOS heat-not-burn technology


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