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Discover IQOS.
Advanced smoke free alternatives
We have the mission to replace conventional cigarette smoking with smoke-free alternatives for all adults who would otherwise continue to smoke.
IQOS heats tobacco instead of burning it. It is an alternative for all adult smokers who want to switch to a smoke-free user experience.
IQOS is an alternative to cigarettes, without fire or ash. A user experience with real tobacco.
Our journey
2021
2018
2016
2014
2009
2008
2007
2021
The IQOS ILUMA series is launched with the SMARTCORE INDUCTION SYSTEM™. Tobacco is heated rather than burned with no blade.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this cause damage to your device.
2018
IQOS 3 and IQOS 3 MULTI are now sold in 43 markets around the world. IQOS parent company, Philip Morris International, spends 92% of all R&D and 60% of all commercial expenditure on smoke-free products.
2016
IQOS next generation device, the pioneering 2.4 PLUS, is launched in 21 markets. A year later, it is available to adult customers in 38 markets. In 2017 it wins a GOOD DESIGN® Award from the annual presentations made by the Chicago Athenaeum and Metropolitan Arts Press.
2014
PMI’s first commercial heat-not-burn device is launched in Japan and Italy. A year later the product is named IQOS and is made available in Portugal, Romania, Russia and Switzerland.
2009
PMI expands its R&D facilities focusing on alternatives to cigarettes by opening a new research laboratory in Singapore. Today, over 400 R&D experts are working on IQOS technologies around the world.
2008
Forward strides into smoke-free alternatives to cigarettes, soon to become IQOS, levels up in 2008 with a new dedicated R&D centre in Switzerland.
2007
While PMI’s research into heated tobacco alternatives goes back to the early 1990s, 2007 marks a turning point when a heat-not-burn prototype using HeatControl™ technology is developed. The device is a technological step forward but is ergonomically awkward.
A smoke free alternative
IQOS is an alternative to cigarettes, without fire or ash. A user experience with real tobacco.
IQOS emits on average at least 95% lower levels of harmful chemicals compared to cigarettes.*
Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *'95% less' represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See important information.
IQOS has no lit end or smoke.
IQOS produces less smell than cigarretes
Science meets technology.
IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on state-of-the-art alternatives to cigarettes.
An alternative to cigarettes
An alternative
to cigarettes
An alternative to continued smoking.
No tar
Doesn't burn
Less carbon monoxide
IMPORTANT INFORMATION: The absence of combustion does not mean that IQOS is risk free. IQOS provides nicotine, which is addictive.
Contacts
We are available to help you through various channels.
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Live chat
Immediate support from the customer support team.
From 09h-00h.
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E-mail
Write us to contact.pt@iqos.com.
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Phone
Free call to 800200098.
From 09h-21h.
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