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IQOS - Heated tobacco.
An alternative to continued smoking.
![An IQOS ILUMA PRIME in a full leather-like wrap.](https://d5nohihqdh60l.cloudfront.net/images/ILUMA_REVAMP/Pages/01TabacoAquecido/TabacoAquecido_Header_1440x648.png?d=0)
Advanced Smoke free alternatives release an aerosol with less harmfull chemicals compared to cigarettes.
An alternative to smoking.
IQOS is an alternative to continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. See Important Information.*’95% less’ represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.
An alternative to smoking.
No smoke, less smell than cigarettes, no negative impact on indoor air quality*.
IMPORTANT INFORMATION: IQOS is not risk-free.*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
![An IQOS ILUMA PRIME device on a guitar.](https://d5nohihqdh60l.cloudfront.net/images/ILUMA_REVAMP/Pages/01TabacoAquecido/IQOS_DescobrirTabacoAquecido.png?d=0)
![An IQOS ILUMA PRIME device.](https://d5nohihqdh60l.cloudfront.net/images/ILUMA_REVAMP/Pages/01TabacoAquecido/TabacoAquecido_Desktop_672x672.png?d=0)
![An IQOS ILUMA PRIME Pocket Charger and Holder.](https://d5nohihqdh60l.cloudfront.net/images/ILUMA_REVAMP/Pages/01TabacoAquecido/TabacoAquecido_Desktop_672x672_03.png?d=0)
Heating technology
The technology present in IQOS devices heats the tobacco, ensuring that no combustion occurs.
![A Jade Green IQOS ILUMA Holder.](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/Discover_heated/IQOS_ILUMA_Discover-Heating_ContentBlock_Simple_Left_ProductNoConsumables_Desktop_Standard.jpg?d=0)
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
![An illustration showing IQOS HEATCONTROL™ bladed heating system.](https://d5nohihqdh60l.cloudfront.net/images/kura/iluma/Discover_heated/IQOS_ILUMA_Discover-Heating_ContentBlock_Simple_Right_ProductNoConsumables_Desktop_Standard.jpg?d=0)
IQOS HEATCONTROL™ bladed heating system
![](https://d5nohihqdh60l.cloudfront.net/images/ILUMA_REVAMP/Pages/01TabacoAquecido/TabacoAquecido_657x564.png?d=0)