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Heated tobacco technology
IQOS heats tobacco instead of burning it, enabling an experience with real tobacco. It is an alternative to cigarettes, without combustion, without ash and no cigarette smell.
IQOS emits 95% less harmful chemicals compared to cigarettes.*
*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
IQOS has no lit end or second-hand smoke.
IQOS produces less smell than cigarretes
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IQOS is an alternative to cigarettes, without fire or cigarrete smell. A user experience with real tobacco.