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Discover the product features of IQOS.

Our alternative for real tobacco taste satisfaction.

A better choice.

Mann holding IQOS

Adult smokers can enjoy satisfying and with less harmfull chemicals alternatives to cigarette smoking. IQOS is a better choice than continued smoking with all the tobacco satisfaction.

Cigarette-like satisfaction – with 95% less harmful chemicals compared to cigarettes.* Round-the-clock expert customer care and support on your journey as you switch from cigarettes to IQOS.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

Mann holding IQOS
IQOS 3 silver sideview
* Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Smells like no smoke.

With IQOS there is no cigarette smoke smell. You can enjoy a cleaner experience with cigarette-like satisfaction but without the cigarette-like smell. So you can now enjoy your tobacco while being less likely to bother those around you.

IQOS has a much less complex aerosol that dissipates quickly compared to cigarette smoke – with no negative impact on indoor air quality.*

Important information: IQOS is not risk-free.

* PMI study conducted under ISO standards simulating real-world scenarios and based on the threshold limits established by existing air quality guidelines.

A new experience in tobacco consumption.

To ensure the true tobacco taste and satisfaction we combine the superior quality tobacco in HEETS with IQOS HeatControl™ Technology. This precisely heats tobacco to produce a balanced tobacco taste, with no burning.

No fire, no ash, no burn.

Your IQOS moments don't produce ash. Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash.

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Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.