Discover the product features of IQOS.
Our alternative for real tobacco taste satisfaction.
A better choice.
Adult smokers can enjoy satisfying and with less harmfull chemicals alternatives to cigarette smoking. IQOS is a better choice than continued smoking with all the tobacco satisfaction.
Cigarette-like satisfaction – with 95% less harmful chemicals compared to cigarettes.* Round-the-clock expert customer care and support on your journey as you switch from cigarettes to IQOS.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Smells like no smoke.
With IQOS there is no cigarette smoke smell. You can enjoy a cleaner experience with cigarette-like satisfaction but without the cigarette-like smell. So you can now enjoy your tobacco while being less likely to bother those around you.
IQOS has a much less complex aerosol that dissipates quickly compared to cigarette smoke – with no negative impact on indoor air quality.*
Important information: IQOS is not risk-free.* PMI study conducted under ISO standards simulating real-world scenarios and based on the threshold limits established by existing air quality guidelines.
A new experience in tobacco consumption.
To ensure the true tobacco taste and satisfaction we combine the superior quality tobacco in HEETS with IQOS HeatControl™ Technology. This precisely heats tobacco to produce a balanced tobacco taste, with no burning.
No fire, no ash, no burn.
Your IQOS moments don't produce ash. Unlike cigarettes, IQOS can't burn you. Since no tobacco is burned and no fire is involved, there’s no lit end, and no falling ash.