IQOS. An alternative to cigarettes

Discover the benefits of IQOS.

Real tobacco

IQOS is an alternative to smoking, with real tobacco, heated and not burned. IQOS has 90% less harmful chemicals* compared to cigarettes Important information: This does not mean IQOS is risk free

Source: * Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.”

Heated tobacco

IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers the true taste of real tobacco

No fire, no burn

Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.

No smoke

With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.