IQOS. An alternative to cigarettes
Discover the benefits of IQOS.
IQOS is an alternative to smoking, with real tobacco, heated and not burned. IQOS has 90% less harmful chemicals* compared to cigarettes Important information: This does not mean IQOS is risk free
IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers the true taste of real tobacco
No fire, no burn
Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.
With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.