A real and better alternative to smoking.
What is IQOS?
IQOS is a real and better alternative to cigarettes with heat at the heart of it all.
Heating tobacco, rather than burning it, is what sets us apart and allows us to release an aerosol with the true taste of real tobacco.
This is what makes switching completely to IQOS an alternative to cigarette smoking with less harmfull chemicals.**Based on the comparison of IQOS aerosol and the smoke of a reference cigarette (3R4F).
IQOS delivers cigarette-like satisfaction with 95% less harmful chemicals compared to cigarettes.*
IQOS is a better alternative to smoking.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
How IQOS Works
State of the art technology and pioneering science are the backbone of IQOS.
Through HeatControl™ Technology in IQOS blade devices we’re able to heat tobacco without burning it.
The result is the taste of real tobacco with no fire, no ash, no cigarette smoke and less harmful chemicals.
Created with quality tobacco leaves, prepared to be heaten.
Learn more about the wide range of choices available.
IQOS belongs to Philip Morris International (PMI), one of the world?s leading tobacco companies. Premium tobacco is what we do best ? six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood ? it all started with a dream to replace cigarettes with better alternatives.
We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.