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A real and better alternative to smoking.

What is IQOS?

IQOS is a real and better alternative to cigarettes with heat at the heart of it all.

Heating tobacco, rather than burning it, is what sets us apart and allows us to release an aerosol with the true taste of real tobacco.

This is what makes switching completely to IQOS an alternative to cigarette smoking with less harmfull chemicals.*

*Based on the comparison of IQOS aerosol and the smoke of a reference cigarette (3R4F).


Man holding IQOS

IQOS Benefits

IQOS delivers cigarette-like satisfaction with 95% less harmful chemicals compared to cigarettes.*

IQOS is a better alternative to smoking.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

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Man holding IQOS

How IQOS Works

State of the art technology and pioneering science are the backbone of IQOS.

Through HeatControl™ Technology in IQOS blade devices we’re able to heat tobacco without burning it.

The result is the taste of real tobacco with no fire, no ash, no cigarette smoke and less harmful chemicals.

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IQOS products

The compact style of IQOS now provides two consecutive uses without any holder recharge.


Classic, intuitive and user-friendly.




Created with quality tobacco leaves, prepared to be heaten.

Learn more about the wide range of choices available.


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About us

IQOS belongs to Philip Morris International (PMI), one of the world?s leading tobacco companies. Premium tobacco is what we do best ? six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood ? it all started with a dream to replace cigarettes with better alternatives.

We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

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Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.