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IQOS is our innovative alternative to traditional smoking.

Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.

About us

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives.

We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco. And with IQOS, we’ve achieved just that. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? Tobacco – no flame, no smoke, no ash

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IQOS products


Faster, tougher, better. Contemporary design, improved functionality, wide range of customization options.



fi   MULTI

IQOS 3 MULTI is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge.



ff   2.4 Plus

Classic, intuitive and user-friendly.


Heated tobacco

Our HEETS™ tobacco sticks are specially designed for IQOS, created with the highest quality tobacco leaves. With 6 different taste variants.

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IQOS benefits

A new experience with real tobacco, with no fire, no smoke, no ash and less smell.

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