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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

IQOS is not an electronic cigarette
IQOS is not an electronic cigarette

IQOS is not an electronic cigarette

In recent years, electronic cigarettes have gradually become part of the life of adult smokers looking for an alternative to cigarettes.

If you would like to know more about e-cigarettes, how they work and why IQOS is not considered to be one of these types of device, please read carefully as here we explain everything you need to know about e-cigarettes and the different types available on the market.

What are vaping / electronic cigarettes?

Electronic cigarettes, also known as vaporizers or Vaping, are electronic inhalation systems. The main difference between cigarettes and electronic cigarettes is combustion, which in electronic devices is replaced by the heating of liquids with or without nicotine, depending on the user's choice.

Since there is no combustion there is also no ash and the smell is very different from that produced by a cigarette.

These devices were initially designed to simulate and / or replace cigarette consumption.

How do electronic cigarettes work?

The operation is very simple: a small battery, together with a heating unit (atomizer), heats the liquid solution which later converts into steam.

To better understand the operation of electronic cigarettes, their component parts are:

  • Mouthpiece, the part that is put into the mouth to make steam inhalations that will later be expelled.
  • Atomizer, the core of the electronic cigarette. Here the liquid that passes through a heating element is introduced. The liquids are those that give flavour and aroma to inhaled steam.
  • Rechargeable battery, like any other electronic device, these devices also feature a rechargeable battery that makes them work wirelessly.
  • Electronic circuitry, some may have LED components that indicate the battery level, whether it is on or off. Some have an indicator light that turns on with each inhalation simulating the effect of the tip of a traditional cigarette, and so on.

Alternatives to cigarettes, other than electronic cigarettes

Due to technological advances and the search for new alternatives, the operation and design of electronic cigarettes has been improved over time.

The IQOS is designed for adult smokers who wish to continue using tobacco products and who would otherwise continue to smoke cigarettes.

The big difference between IQOS and electronic cigarettes is that IQOS does not use liquids, but rather tobacco units containing nicotine specially designed for use with this device and preserving the true taste of tobacco.

IQOS is a device that heats real tobacco. Based on HeatControl technology™, the blade of the device is heated to a controlled temperature so that the tobacco can be heated to an optimal temperature, without burning it. Unlike cigarettes and combustion, IQOS releases a light tobacco aerosol that dissipates faster than cigarette smoke.

IQOS is a better alternative for adult smokers who want to enjoy tobacco without some of the drawbacks of cigarettes.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.