The IQOS Myth Busters you need to know
New technologies always come with some distrust as a result of lack of knowledge. Here, we clarify some doubts and bust some of the most popular myths around IQOS so you can make an informed choice.
1. MYTH: IQOS burns tobacco
TRUTH: Cigarettes burn tobacco; IQOS heats tobacco. Therefore, unlike cigarettes, IQOS has no risk of burning others around you, pets, clothes, and furniture as there is no lit end.
2. MYTH: IQOS tobacco heating system produces smoke
TRUTH: IQOS tobacco heating system is the first of our current smoke-free products portfolio. Unlike cigarettes that burn tobacco, IQOS heats it and therefore produces no smoke or cigarette like smell. Heating the tobacco generates a vapor with tobacco flavor that dissipates more quickly than cigarette smoke.
3. MYTH: Heated tobacco sticks don’t contain nicotine
TRUTH: the with tobacco sticks designed to be used with IQOS contain real tobacco and nicotine. Nicotine is naturally present in the tobacco plant and is not an ingredient which we add to the tobacco sticks and it is an addictive substance. It’s important to stress that using IQOS is not risk-free and is addictive.
4. MYTH: I can use traditional cigarettes in my IQOS
TRUTH: You can’t use traditional cigarettes in your IQOS. IQOS needs to be used exclusively with heated tobacco sticks, which are specifically designed for heating with the heating blade that can be found inside the IQOS device.
5. MYTH: IQOS tobacco heating system is the same as an electronic cigarette
TRUTH: No, IQOS is not an electronic cigarette (e-cigarette). IQOS heats tobacco to generate a nicotine-containing vapor while electronic cigarettes produce a vapor that can contain nicotine by heating a liquid. Both categories eliminate the burning of tobacco and are alternatives to cigarettes. However, the difference is that IQOS uses tobacco while electronic cigarettes do not.
6. MYTH: IQOS is a smoking cessation device
TRUTH: No, IQOS is an alternative for adult smokers who would otherwise continue to smoke. Thanks to its innovative technology, IQOS heats tobacco instead of burning it and, since there is no combustion, it’s an alternative that may present a lower risk of harmfulness while allowing you to continue to consume tobacco products without many of the drawbacks of cigarettes.
It’s important to stress that IQOS is neither a product for non-smokers nor a device to quit consuming tobacco or nicotine. IQOS is a better alternative for adult smokers who would otherwise continue to smoke. The best option for your health is to quit tobacco and nicotine use altogether.
7. MYTH: IQOS stands for ‘I Quit Ordinary Smoking’
TRUTH: It doesn't. Instead, it's a brand name used to represent Philip Morris International cutting-edge research and innovative technology in smoke-free alternatives to cigarettes.