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HEETS are an innovative tobacco product designed specifically for heated tobacco consumption. They contain a blend of high-quality tobacco prepared to be used exclusively with the IQOS system. Adult consumers will be able to consume real tobacco, with a filter and nicotine, just like when smoking a cigarette. However, unlike cigarettes, in which tobacco is burned, the IQOS system heats the HEETS and produces an aerosol that allows adult consumers to enjoy the taste of tobacco. Adult consumers can choose between three HEETS flavors:

Yes, HEETS tobacco sticks contain nicotine, which is addictive.

Nicotine is naturally present in the tobacco used in HEETS. It is released in the vapor that is generated during the IQOS usage.

You can buy HEETS from all establishments selling IQOS, in addition to the main tobacconists and petrol stations. Consult the map for your closest HEETS point of sale.

HEETS sticks have been specially designed to fit in to the IQOS holder. They may be smaller than cigarettes, but that doesn’t mean their duration will be shortened.

The taste of IQOS is different from cigarettes because tobacco is heated rather than burned. By heating the tobacco, the true taste of the tobacco is released.

HEETS tobacco sticks are made from a specially selected blend of tobacco in order to provide tobacco taste and satisfaction that replicates as much as possible what adult smokers expect.

IQOS and HEETS have been designed to provide a similar duration to the one you get from cigarettes. With each HEETS tobacco stick on average lasting up to 14 puffs or 6 minutes.

The filters used in tobacco sticks are not biodegradable. Once used, tobacco sticks should not be placed in a normal rubbish bin.

The rules concerning the entry of tobacco sticks are very similar to those applicable to cigarettes in most countries, although in some cases they may differ. Before travelling, we recommend that you confirm with the authorities in the country you are travelling to about the applicable legislation.

In Portugal, you may enter the country with 20g of heated tobacco, the equivalent to 3 packs.

The PLA filter is made from polylactic acid, which is one of the world’s most common biopolymers, obtained from sugar cane or starch. It removes excess water vapor from the aerosol and thus reduces the perceived temperature of the aerosol/vapor. During the IQOS experience, the PLA filter will change color and look different afterwards. This natural change during the IQOS experience occurs in particular as a result of the removal of excess water vapor from the aerosol to provide a pleasant inhalation experience.

This filter will be harder after the IQOS experience.

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure a balance between stick heating temperature and duration, in order to provide you with a consistent tobacco taste from HEETS.

Longer puffs would extend the duration from your HEETS.

The blade within your IQOS needs some time to heat the tobacco to the optimal temperature. This is why taking longer breaks between puffs would help to deliver consistent taste experience from your HEETS.

IQOS and HEETS were designed to provide you with tobacco experience similar to the one you get from cigarettes.

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This website is intended only for users of nicotine or tobacco products who are over 18.

This website contains information about our smoke-free products and we need your age to make sure that you are an adult who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.